Boosting the transition pathway of MSMEs in tourism with green and digital transformation
Name of the project: “Boosting the transition pathway of MSMEs in tourism with green and digital transformation ”
Project acronym: TOURBO
Programme: INTERREG EUROPE (2021-2027)
Duration: 51 months: 01.03.2023 – 31.05.2027
Lead Partner: Seville Official Chamber of Commerce, Industry and Navigation
Partners: Lapland University of Applied Sciences (Finland)
Chamber of Commerce and Industry – Vratsa (Bulgaria)
Marche Region  (Italy)
North Aegean Region (Greece)
Experience Bremerhaven, Tourism, Marketing and Events Company (Germany)
PORA Regional Development agency of Koprivnica Križevci County (Croatia)
Donegal County Council (Ireland)
The main objective TOURBO will create a sustainable and progressive framework for the integration of a resilient tourism sector into local and regional policies, especially with the aim of the transition pathway of MSMEs by a quadruple-helix approach for a smart-green transformation.
The main activities of the project are:
Analyse and exchange how interregional collaboration helps to foster the regional transition pathway
Develop innovative SMART-GREEN-METHODS in tourism-related MSMEs.
Build the capacity of tourism-related MSMEs to become more resource efficient
Build the capacity of all relevant public authorities on how to incorporate TWIN TRANSITION Strategies
TOURBO contributes to the TWIN TRANSITION PATHWAY approach by promoting innovative ideas and practices to foster green and digital solutions for MSMEs, aiming at creating a more responsive, smart and inclusive policy framework:
Results:
Enabled public institutions to raise awareness among MSMEs on the need for sustainable business practices and to support the vital economic ecosystems in applying green policies by enabling digitised services and sustainable business practices.
Improved knowledge of MSMEs of customers' preferences in terms of digitalisation and sustainability of offers and services.
