Network for cross-border co-operation between Bulgaria and Serbia in the tourist sector
Network for cross-border co-operation between Bulgaria and Serbia in the tourist sector
Lead Partner: Chamber of Commerce and Industry Vratsa – Berkovitsa Branch
Partners:Agency for Regional Development and Business center Vidin, Regional Chamber of Economy Nis, Regional Chamber of Economy Zajecar
Project start date: 28.07.2011
Implementation period of the project: 12 months
Project objectives: The overall objective of the project is to support the economic development of the cross-border region and increase its competitiveness by realizing its potential in the tourist sector.
The specific objectives of the project are:
- To accomplish a comprehensive analysis of the tourist resources in the target region (districts of Montana, Vidin, Nisava and Zajecar) regarding opportunities for its future development as a tourist destination and creation of a database of resources;
- Encouraging the business cooperation between the stakeholders in the tourist sector from the target cross-border area by creating a network of the active businesses in the tourist sector, development of common tourist product, beneficiaries’ meetings, joint trainings and expert consultancies;
- Popularization of the target cross-border region in Serbia, Bulgaria and foreign countries as a tourist destination through various promotional activities.
Target groups:
- Local SMEs and entrepreneurs from the tourist sector from the cross-border region: hotel/restaurant owners, rural houses owners, organizations offering various local attractions and specific alternative forms of tourist and sport activities, tourist associations, tourist clubs, mountain guides, craftsmen, etc.
- Travel agencies, tourist operators, tourist information centers.
- Representatives of media - local, regional, national.
Project activities:
- Web site promoting the target region as tourist destination;
- Database of the resources for tourism in the region;
- Analysis of the potential of the region as tourist destination;
- Pilot info tours ("test drives" ) for presentation of the tourist product before tour operators and media;
- "Open info days" and final press conferences / briefings;
- Bilateral meetings and trainings of beneficiaries;
- Competition for design and elaboration of a souvenir – symbol of the common tourist product.
Project Results:
- Promotional film and promotional movie clip presenting the target region as tourist destination, doubled in Endlish, Bulgarian and Serbian.
- A set of promotional materials for the targer region as tourist destination: brochures, leaflets, CDs etc. in English, Bulgarian and Serbian languages.
For further information: Chamber of Commerce and Industry Vratsa – Berkovitsa Branch Lidia Ivanova (Project Coordinator) - tel. 0953 88397; Miglena Asenova (Project Manager) - tel. 0878598211
