Title: Activating Citizens Towards healthy lifestyles in Vital EU-regions with Innovative Data-driven solutions
Acronym: ACTIVE ID
Programme: Interreg Europe (2021-2027)
Project Duration: 48 months
LEAD Partner: Finland (LAB University of Applied Sciences)
Project Partners:
- Finland (Regional Council of Paijat-Hame)
- Spain (University of Castilla la Mancha)
- Netherlands (Foundation Sports and Technology)
- Sweden (Region Dalarna)
- Netherlands (Province of North Brabant)
- Bulgaria (Chamber of Commerce and Industry – Vratsa)
Associated policy authorities:
- Spain (Enterprise DG Government of Castilla La Mancha
- Bulgaria (District Administration Vratsa)
Main objective: The project aims to facilitate innovative growth and competitiveness of the EU Sport and Leisure SMEs by promoting cross-sectoral innovation in the field and facilitating SME digital and green upskilling. Thus, the project will:
- create new opportunities for business and jobs, which will increase economic growth;
- help to increase the physical activity of the population;
- facilitate health prevention in order to reduce health care
Main activities:
- Knowledge sharing in the sports and leisure industry via a combination of study visits, deep-dive sessions, masterclasses and peer-reviewing.
- Exchange of experience and good practices at an international level, focused on different areas of specialization.
- Promoting sustainability strategies among sports and leisure SMEs to align their business models and ways of operation with green transition.
- Promoting eco-innovation in the sports and leisure industry.
Main results:
- Facilitating close cooperation between stakeholders from sports, tourism and recreation and ICT sectors.
- Promoting open innovation frameworks in regional sports and leisure industries.
- Improving regional policies as to achieve sustainable development and competitiveness of SMEs in sports and leisure industries.
