Activating Citizens Towards healthy lifestyles in Vital EU-regions with Innovative Data-driven solutions (Active ID)

Title: Activating Citizens Towards healthy lifestyles in Vital EU-regions with Innovative Data-driven solutions

Acronym: ACTIVE ID

Programme: Interreg Europe (2021-2027)

Project Duration: 48 months

LEAD Partner: Finland (LAB University of Applied Sciences)

Project Partners:

  • Finland (Regional Council of Paijat-Hame)
  • Spain (University of Castilla la Mancha)
  • Netherlands (Foundation Sports and Technology)
  • Sweden (Region Dalarna)
  • Netherlands (Province of North Brabant)
  • Bulgaria (Chamber of Commerce and Industry – Vratsa)

Associated policy authorities:

  • Spain (Enterprise DG Government of Castilla La Mancha
  • Bulgaria (District Administration Vratsa)

Main objective: The project aims to facilitate innovative growth and competitiveness of the EU Sport and Leisure SMEs by promoting cross-sectoral innovation in the field and facilitating SME digital and green upskilling. Thus, the project will:

  • create new opportunities for business and jobs, which will increase economic growth;
  •  help to increase the physical activity of the population;
  •  facilitate health prevention in order to reduce health care

Main activities:

  • Knowledge sharing in the sports and leisure industry via a combination of study visits, deep-dive sessions, masterclasses and peer-reviewing.  
  • Exchange of experience and good practices at an international level, focused on different areas of specialization.
  • Promoting sustainability strategies among sports and leisure SMEs to align their business models and ways of operation with green transition.
  • Promoting eco-innovation in the sports and leisure industry.

Main results:

  • Facilitating close cooperation between stakeholders from sports, tourism and recreation and ICT sectors.
  • Promoting open innovation frameworks in regional sports and leisure industries.
  • Improving regional policies as to achieve sustainable development and competitiveness of SMEs in sports and leisure industries.

Project website: ACTIVE ID - Activating Citizens Towards healthy lifestyles In Vital EU-regions with Innovative Data-driven solutions | Interreg Europe - Sharing solutions for better policy