On March 5, 2025, the Chamber of Commerce and Industry of Vratsa hosted the second stakeholder meeting for the “ACTIVE ID” project, funded by the Interreg Europe Program. The meeting brought together representatives from public authorities and non-governmental organizations to discuss strategies for promoting an active lifestyle and the sustainable development of the sports and leisure sector in the region.
The event introduced the ACTIVE ID project, its stakeholder roles, and an analysis of the sports and leisure industry in Vratsa. The discussion emphasized the need for new policies to encourage physical activity across different age groups. A video highlighting the region's potential for sports and leisure development was also presented. A working discussion allowed participants to share ideas about the future of the industry.
Key topics included:
- Developing sports infrastructure and organizing mass events to promote physical activity among diverse age groups.
- Local policies and initiatives for a long-term strategy to modernize sports facilities and raise awareness about the benefits of an active lifestyle.
- Encouraging participation from different social groups through tailored sports programs.
- Public-private partnerships for joint initiatives and events promoting healthy practices.
- Cross-border cooperation for organizing competitions and events that connect regions through sports and leisure.
The discussions emphasized the importance of a strategic approach and coordination between the public sector, businesses, and NGOs to create a sustainable environment for the sports and leisure industry.
The event ended with informal discussions where participants shared ideas for future collaborations.
For more information, visit https://www.interregeurope.eu/active-id.
