On March 17 and 18, the team of the Chamber of Commerce and Industry Vratsa and stakeholders actively participated in the fifth study visit and partnership meeting under the ACTIVE ID project in the city of Falun, Sweden.
The following stakeholder representatives took part from Bulgaria – Teodor Valkov, Public Relations expert at RIM Vratsa, Siliya Ivanova, representative of the Vratsa Regional Administration, Mitko Nachev, representative of the BOTEV-2000 Swimming Sports Club, and Neliyana Duchatorova, representative of BM Vision EOOD. They had the opportunity to see good practices in action, as well as to engage in a discussion on the future development of the region. The program included current topics on the project and a discussion of the broader framework, familiar with its purpose, in order to see the political instruments for influence in the partner regions.
On March 17, participants visited the Lugnet Sports Complex, an impressive infrastructure offering opportunities to practice over 60 different sports. The day included two thematic workshops – “Future Collaboration for Active Lifestyles” and “System Innovations for Public Health”, which focused on integrated approaches to improving health and well-being through interaction between different sectors.
On March 18, the program continued with a visit to Tension, which presented its Gaming Incubator aimed at startups, as well as a number of innovative technologies – including developments with Sony kits, motion capture systems, VR/AR solutions and mobile platforms. In addition, Onsite Sport demonstrated how sports clubs can expand their audience and increase their revenue by implementing digital tools and solutions.
The day concluded with a presentation of the good practice “Copper Tales” – an innovative mobile application that combines digital technologies with outdoor activities, inspired by the concept of Pokémon Go. The example clearly shows the potential for gamification and digitalization to support physical activity and create new experiences for users.
Participation in these activities provided valuable ideas and good practices that can be adapted and implemented in the context of regional development, tourism and especially active lifestyle.
Follow the project website (https://www.interregeurope.eu/active-id) and the official LinkedIn page (www.linkedin.com/company/active-id-project) for more information!
